When you’re in the diaper-and-bottle phase of parenthood, saving for college tuition probably isn’t a priority. But maybe it should be. Given the rate at which college tuition is rising, a four-year public college will likely cost close to $200,000 in 18 years. With this high price tag, the earlier parents start saving, the better.

Want to raise financially savvy kids? Discover 4 practical ways to teach children about money—earning, saving, spending wisely, and giving back—starting at any age.