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How to Shop For Long-Term Care Insurance

, CLTC®

2/20/2026

4 minutes

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Everyone needs a plan for their long-term care (LTC). According to the U.S. Department of Health and Human Services, an average of 70% of people 65 and older will need long-term care at some point in their lives. Many people choose LTC insurance as part of their long-term care plan, but most don’t. According to the Institute on Aging, 65% of those needing care will rely exclusively on family and friends to provide assistance.

No one enjoys discussing end-of-life issues; we get it. And few financial products are as confusing as LTC insurance can be, but LTC insurance can help protect your nest egg from the rising costs of long-term care. Instead of focusing on the negative, consider the peace of mind LTC insurance could provide you and your loved ones.

It’s important to find the right policy for you and your situation. This guide will break down key considerations to help you navigate your options.

What is Long-Term Care Insurance? A Quick Refresher

Long-term care insurance helps pay for extended care services, such as help with daily activities at home or in a care facility. Because these costs are rarely covered by health insurance or Medicare, choosing the right coverage can be an important part of a long-term financial plan.

When Should You Buy Long-Term Care Insurance?

If you’re in your 50s or 60s, you should start considering this type of coverage. Purchasing LTC insurance while you are younger can ensure that you receive the best benefit at the lowest cost, but it is never too late to consider this type of coverage.

Talk to your advisor to see how LTC insurance can fit into your comprehensive retirement plan. LTC insurance does not have to be overwhelming or daunting. Doing your research, knowing what questions to ask and taking the time to understand this coverage can help you become a smarter consumer and ensure you are purchasing a policy that is right for you.

When Do You Want Your Long-Term Care Insurance to Start?

One question to ask yourself is this: Do you want your care to start right away when you become eligible or wait a certain period? Many plans include a “waiting,” “elimination” or “deductible” period, which is the amount of time before a LTC policy will begin paying benefits and acts as a deductible.

If you choose a plan with a waiting period, you can expect lower premiums than plans with no waiting period. And the longer the waiting period, the lower your premiums will be. For this reason, some people opt for a plan with a waiting period before LTC insurance kicks in. If you choose this option, be sure you have funds set aside to pay for the first 30, 60 or 90 days of care.

How Much Long-Term Care Insurance Do You Need?

Unfortunately, there is no magic formula for deciding how much coverage to purchase; everyone’s situation is unique. That said, there are factors that will help decide how much is right for your situation.

Do you have a history of longevity in your family? Has anyone else in your family previously needed long-term care? If so, you’re more likely to need LTC and this may help determine how much to purchase.

Are you thinking about self-insuring? A cost-sharing strategy may work best for you. Depending on your unique situation, you may choose to purchase some coverage and pay the rest out of pocket.

Another important factor to take into account is your geographic location and the type of LTC you will need. Costs range significantly by type of care as shown in the Median Cost of Care table below. Costs also vary by location but tend to be higher in metropolitan areas. When deciding how much coverage to purchase, you will want to take into account the general cost of services in your area.

 

Adult Day Health Care

Assisted Living Facility

Home Health Aide

Nursing Home – Semi Private Room

Nursing Home – Private Room

2018

$18,720

$48,000

$50,336

$89,297

$100,375

2028

$25,158

$64,508

$67,647

$120,008

$134,896

2038

$33,810

$86,693

$90,912

$161,280

$181,288

Source: Genworth Cost of Care Survey 2018. Projects for 2028 and 2038 costs calculated based on 3% annual Rate of Inflation.

Don't Forget to Purchase Inflation Protection

Purchasing LTC insurance without inflation protection is like purchasing a bag of ice and not putting it in the freezer—eventually it will melt away until there is little to nothing left.

When you purchase LTC insurance, you are considering your future. Because you may wait 10-20 years before tapping into your policy, you will want to ensure your benefit keeps up with the rising costs of care. As you can see from the above table, annual cost of care will likely increase substantially by the time you actually use it.

While many policies may offer more than one option, a 5% inflation rider is often seen as the “gold standard.” Some consumers are moving to a 3% compound inflation factor to get more affordable premiums; inflation riders often account for about 50% of your premium. Whatever the size of the inflation rider, adding one will help ensure your benefit will keep up with the rising costs of care in the future and will alleviate pressure on your family members.

Long-Term Care Insurance FAQs

How much does long-term care insurance cost?

The cost will depend on your age, health, coverage amount, benefit period, and whether you add inflation protection. Buying earlier and choosing tailored coverage can help keep premiums more affordable.

Is long-term care insurance worth it?

Long-term care insurance can be worth it if you want to protect savings, avoid relying on family for care, or plan for potential long-term care costs later in life. It’s less about return on investment and more about financial protection and flexibility.

What disqualifies you from long-term care insurance?

Certain medical conditions, mobility limitations, or cognitive impairments can make it difficult to qualify. Insurers typically review health history, medications, and daily living abilities during underwriting.

At what age should you buy long-term care insurance?

Certain medical conditions, mobility limitations, or cognitive impairments like Dementia or Alzheimer's can make it difficult to qualify. Insurers typically review health history, medications, and daily living abilities during underwriting.

Does Medicare or health insurance cover long-term care?

Medicare and most health insurance plans do not cover extended long-term care services. They may pay for short-term skilled care, but not ongoing help with daily activities like bathing or dressing.

 

This article contains only general descriptions and is not a solicitation to sell any insurance product or security, nor is it intended as any financial or tax advice. For information about specific insurance needs or situations, contact your insurance agent. State insurance laws and insurance underwriting rules may affect available coverage and its costs. Guarantees are based on the claims paying ability of the issuing company.

Riders are additional guarantee options that are available to an annuity or life insurance contract holder. While some riders are part of an existing

Client Service Associate

Woodbury, MN

About the author

Pam joined Wealth Enhancement Group in 2011 and seeks to provide every client of the Boland team with an excellent experience. She draws on her extensive knowledge of long-term care insurance to serve as a key member of the Roundtable™ team. When she isn’t working, she loves to spend time with her husband Jake and their three children Lucas, Aubrey and Emma.

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