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Wealth Enhancement Advisory Services Ranked #7 Mega RIA by Barron’s

Jeff Dekko

- CFP®

09/16/2025

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Wealth Enhancement Advisory Services (WEAS), the Registered Investment Advisor (RIA) arm of Wealth Enhancement, is pleased to announce its ranking as the #7 Mega RIA on Barron’s 2025 list of Top 100 RIA Firms.* This year marks the firm’s seventh consecutive inclusion on this prestigious ranking. 

“We are honored that Wealth Enhancement Advisory Services has once again been acknowledged by Barron’s as a top RIA,” said Jeff Dekko, Chief Executive Officer of Wealth Enhancement. “I’m incredibly proud of our dedicated team, who work tirelessly to deliver exceptional financial guidance to our clients every day. Our continued growth enables us to serve more families than ever—we now operate in 36 states with over 150 offices nationwide.”

Barron’s annual ranking evaluates independent advisory firms based on a variety of criteria, including assets under management, growth, technology spending, succession planning, and more. Now in its ninth year, the list highlights firms that demonstrate strength, innovation, and a client-first approach in a competitive industry.

About the Research Process

This ranking is based on qualitative and quantitative factors including assets under management, revenue, regulatory record, staffing levels and diversity, technology spending, succession planning, and more. RIA firms applied for consideration, having met a minimum set of criteria. There are no fees required of RIAs that apply for the Top RIA list. For the first time, Barron’s ranked the largest registered investment advisor firms separately from its broader RIA ranking. For the list of mega RIAs, Barron’s selected firms that manage 2% or more of the total assets of all ranking applicants. This year, that creates a threshold of $70 billion in assets.

Learn more about the methodology behind the Barron’s Top Advisor lists here.

About Barron’s

Barron's is a leading source of financial news, providing in-depth analysis and commentary on stocks, investments and how markets are moving across the world. Published by Dow Jones & Company since 1921, Barron’s reaches an influential audience of senior corporate decision makers, institutional investors, individual investors, and financial professionals.

About Wealth Enhancement

Wealth Enhancement is an independent wealth management firm with an endless passion for enriching the lives of our clients. We continually seek to perfect our craft of personalized financial planning with our team-based Roundtable™ and UniFi processes that go far beyond the standard approach. We proudly provide tailored financial plans and investment management services to serve the unique needs of our clients from our 150 offices - and growing - nationwide. Since 1997, Wealth Enhancement has tirelessly raised the standard of wealth management with specialized knowledge and more attentive service that helps every client craft their future. For more information, please visit www.wealthenhancement.com.

Awarded on 9/12/2025 (Mega RIA), 9/16/2024 (Mega RIA), 9/15/2023, 9/19/2022, 9/20/2021, 9/11/2020, and 9/9/2019. Ranked on assets, revenue, and quality of practice as of June 30th of the ranking year.

Contact Information:

Marianne Gebhardt

Senior Marketing Communications Manager

mgebhardt@wealthenhancement.com

 

 

Head shot of Jeff Dekko

Chief Executive Officer

Plymouth, MN

Jeff Dekko is Chief Executive Officer of Wealth Enhancement, bringing more than 35 years of experience leading teams in marketing, finance, operations, and technology to his role.  

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