Due to COVID-19, the number of colonoscopies declined nearly 90% by mid- April 2020 compared to the same period the previous year according to ColonCancerCoalition.org. Mark Williamson, VP, Financial Advisor, brought this to our attention so we thought it would be a great idea to get everyone involved in this important life-saving initiative. This year, Wealth Enhancement Group wanted to be a part of the solution by raising public awareness during Colorectal Cancer Awareness Month.

Loribeth Visconti, Client Service Manager in Jacksonville, Florida, shared her story with us as she lost her sister to colon cancer on November 16, 2020. “I miss her every single day. She was Stage 4 when she had her routine screening at just 51 years old. She fought for four very long, hard years. Thank you so much for helping raise awareness.” We are so appreciative of Loribeth sharing her story with us as well as her photos below in her blue attire and wig.

Mark Williamson, who helped spearhead this program, said “Colorectal cancer is a senseless killer – we have lost clients and loved ones to this disease so I wanted to spread the word on how important screening and prevention can have such a huge impact. Early detection can be so effective and even save lives. I am proud to be a part of this initiative and hope to see an end to this disease in the future.”

During the week of Friday, March 5 through Friday, March 12, we encouraged our employees to participate by engaging in virtual activities and meetings by dressing in blue or dressing up their children and/or pets in blue to show their “GO BLUE” pride! By sharing photos on social media using the hashtags provided by the American Cancer Society, we were able to help spread the word of this disease and the ways to prevent its devastating implications. We learned how powerful our voice is and how preventative measures can truly save lives.

Wealth Enhancement Group is a Greater Minneapolis-based independent wealth management firm offering comprehensive and customized financial planning and investment management services. Established in 1997, Wealth Enhancement Group uses a team approach with a focus on simplifying their clients’ financial lives and has offices nationwide.