Dollar-cost-averaging (DCA) can be an opportunity for investors to take advantage of a down market. DCA helps reduce volatility by removing emotion from purchasing, leverages the down market by capturing stocks at lower prices, and helps take the guess work out of investing.

• Look at down markets as an opportunity. Many investors are victims of their own emotions.
  
  
• Often after stock prices have risen markedly, investors get optimistic and buy shares. Those same investors often sell when they become fearful after prices have already dropped.
  
  
• The consequence is investors buy at high prices and sell at low prices, the very opposite of what they should do to best work toward their goal.
  
  
• It’s affordable. You can invest the same amount but payments are... MORE